Four stages from napkin to first paying user.
A 12-week structured program. Each stage ends with a tangible artifact — a validated brief, a working prototype, a pilot user, a pitch deck.
A 12-WEEK SPRINT WITH SENIOR BUILDERS
Hands-on, not just advisory. We build alongside you — design, code, user research, fundraising prep.
Apply now
Companies we helped get to v1.
From idea to first paying user. Each of these started as a napkin sketch in our incubator.
Parsewise: napkin to 12M pages
From idea to 12M pages processed in 6 months — incubated end-to-end.
Trywishboard: 5k waitlist in 6 weeks
MVP design, build and launch in 6 weeks; 5k pre-launch signups before public release.
More from the incubator shelf.
Not every idea finds product-market fit. The ones that do, scale fast — these are the survivors.
MANIFESTO
Founders, not founder personas. We back the idea you cannot stop thinking about — and we build the v1 alongside you.
Mentors who have shipped, not just pitched.
Founders, operators and engineers. Each one has shipped at least one product to thousands of users. They know what works because they have done it.
- Architecture & systems design
- Code review & mentoring
- Production reliability
- Interaction & flow design
- Design systems
- User research
- Eval suites & monitoring
- LLM & agent integrations
- API & data plumbing
- Project coordination
- Technical documentation
- Stakeholder updates
Notes from founders we incubated.
Real talk from people who shipped v1. The good, the panic, and the moment it clicked.
· Wishboard®
We came in with a half-formed idea. 12 weeks later we had 5k waitlist signups and a clear next step.
· Parsewise®
The incubator forced us to validate before we wrote a line of code. Saved us six months of building the wrong thing.
· Blured®
We left with a working prototype, 10 pilot users, and intros to three angels. That was demo day.
· RLC®
Honest feedback from week one. They told us what was working and what to kill — most incubators don\u2019t.
Built on founders who shipped, not pitched.
Companies graduated from incubator
Reached product-market fit by demo day
Everything bundled into the 12 weeks.
No hidden upsells. One flat program fee covers design, build, mentorship, and demo day access.
Senior team
Designer + 2 engineers + product lead embedded with you for 12 weeks.
Weekly sessions
Founder office hours, technical reviews, and user research synthesis every week.
Tools & infra
Hosting, analytics, AI credits, design tools — covered for the duration.
Demo day
Pitch to a curated room of angels and pre-seed funds at week 12.
Before you apply — the questions founders ask us most.
Optional. Pure cash, pure SAFE, or a hybrid — we structure it to match your stage and runway. Most founders pick a small SAFE.
Bring your idea. Leave with v1.
12 weeks. Senior team. Demo day. Applications reviewed within 7 days.
Apply
A short written application — the problem, the user, why now. We respond within 7 days.
/02Discovery week
Stakeholder interviews and a written brief by Friday. Decide whether to commit.
/03Build sprint
Senior team embedded with you for 10 weeks. Demos every two weeks, no slideware.
/04Demo day
Pitch deck, working product, intros to angels. Ship v1 with paying users.