01PRODUCT GROWTH · SCALE

We grow products through data-driven iteration

Metrics, hypotheses, and releases in one loop. We look at the data, test ideas with experiments, and keep what worked. Every iteration is a measurable step.

Metrics
funnels · cohorts
Hypothesis
what to improve
Design
mockup · prototype
Development
sprint · code
A/B test
experiment
Release
deploy · flags
Analytics
effect · insights
Product growth
02IMPACT · METRICS

Growth in numbers

Growth is measured in metrics. We track conversion, retention, and release velocity, and surface the impact on dashboards you have access to.

01

Conversion
after iterations

02

Retention
month over month

03

Release velocity
features per sprint

04

NPS
over the quarter

Active users · by month · K
Active users
Funnel · conversion by stage · %
Stage conversion
03PRIORITIZATION

Impact vs effort

Two axes — effort and impact on metrics. We plot every hypothesis on the map, and it’s immediately clear where to start.

Impact ↑Low ↓low efforthigh effort →
Onboardingquick win
1-click paymentquick win
Push flowsretention
Referral programbig bet
Dashboard redesignbig bet
Mobile appbig bet
PDF exportnice to have
Takeaway

We start with quick wins

The top-left corner is maximum impact for minimum effort. That’s where we begin, while big bets are prepared in parallel.

04WHAT WE IMPROVE

What we develop in your product

One team covers the entire scope of growth. From new features and redesign to performance, analytics, and tech debt — priorities are chosen by their impact on metrics.

Work over time · by type
FeaturesRedesignOptimizationTech debtTotal
FEATURES
New features · flows · integrations
REDESIGN
UX · interface · onboarding
PERFORMANCE
Speed · load · optimization
ANALYTICS
Events · funnels · dashboards
EXPERIMENTS
A/B · hypotheses · metrics
TECH DEBT
Refactoring · tests · stability
05TEAM

Senior engineers who take products to production

Senior engineers on the team from day one. Every project is run by the same senior people who shipped the previous 200.

LEAD ENGINEER
ALEX K.
ALEX K.
15 YEARS IN PRODUCT DEVELOPMENT
  • Systems architecture
  • Code review & mentoring
  • Production stability
PRODUCT DESIGN
EMMA L.
EMMA L.
FLOWS & INTERFACES
  • Flows & interaction
  • Design systems
  • User research
AI SYSTEMS
KEVIN D.
KEVIN D.
BACKEND & INTEGRATIONS
  • Tests & monitoring
  • LLM & AI agents
  • API & data work
CLIENT RELATIONS
LAURA S.
LAURA S.
YOUR MAIN POINT OF CONTACT
  • Project management
  • Documentation
  • Team reporting
06FAQ

Product growth the questions we usually get

With data and goals. We look at metrics, analytics, and feedback, break down the funnel, and form hypotheses. The output is a prioritized backlog: what we improve first and what effect we expect.